About Me
Meet your consultant
Tom Crouch
I’m Tom Crouch, a hospitality consultant with extensive experience specialising in golf club bar and catering services. My goal is to help you transform your golf club's hospitality offering into a desirable, profitable business. With a deep understanding of the unique needs of golf clubs, I provide tailored advice and strategic guidance, covering everything from menu design and operational efficiencies to staff training and ambiance enhancement. Together, we’ll elevate your club’s dining experience, attract more members, and create memorable moments, driving both profitability and guest satisfaction.
15+ Years
Experience
I transformed a bar and catering department from a £20k annual loss into a thriving, self-sustaining operation that now delivers members a high-quality food and beverage experience while consistently contributing to the club’s finances. Over the last 12 years, this has resulted in an average annual profit of £30k—a remarkable £50k per year turnaround. This extra income can be reinvested in the course or club facilities instead of offsetting bar and catering losses. With member discounts and additional revenue from events, if allowed, there’s flexibility for clubs with different operating preferences, including those that don’t host private events. Whether your goal is to turn a profit or simply break even, I’m dedicated to elevating your hospitality services to help you achieve your vision.
